Project - Chai ology
Wouldn’t it be great to enjoy an artisan tea experience in the comfort of your home? To have tea so fresh, that it captures the essence of the garden where it grew?
Chai Ology is a Luxury loose-leaf Indian tea that makes the perfect brew, redefines the way you experience tea and revives the world’s love for it.
SERVICES
Research
Logos + Icon designs
Illustrations
Package Design
Brand Style Guide
APPLICATIONS
Logo + ID systems
Print and Packaging
Iconography
Brand Development
OUTCOME - A Brand strategy was implemented to better understand the brand’s target audience and personality to help the brand connect with customers looking for an opulent tea experience. A visual identity system was then created from the ground up to take it to the next level and stand out in the marketplace.
The outcome was a vibrant Brand Identity system and Packaging that included custom logotype, colour palette, iconography, typography, patterns, and packaging design that truly reflects Chai Ology’s mission and values.
